Our 5 Favourite Baggage Reclaim Campaigns

06/02/2014    

Go Back To Pompeii Lava Flow Conveyor Belt Ad - Visa, Wellington Airport

Advertisers often shun opportunities in baggage reclaim, arguing that it’s too dull and/or the audience is not in a receptive frame of mind. We disagree! This environment offers a captive audience – campaigns infused with wit and style will live on in passengers’ minds. They also have a tendency to go viral.

1. Visa, Wellington Airport

Visa wanted to draw attention to a Pompeii exhibition it was sponsoring at the Te Papa museum in Wellington. This conveyor belt wrap is sizzling!

Go Back To Pompeii Lava Flow Conveyor Belt Ad - Visa, Wellington Airport

Go Back To Pompeii Lava Flow Conveyor Belt Ad – Visa, Wellington Airport

2. Beau Rivage Resort, Gulfport-Biloxi Airport

Another example using adhesive vinyl cut to exactly fit the carousel belt panels, this time at an airport in Mississippi. Very cool.

Beau Rivage Resort Conveyor Belt Ad - Gulfport-Biloxi Airport

Beau Rivage Resort Conveyor Belt Ad – Gulfport-Biloxi Airport

3. Ford, Budapest Airport

A different approach. This wall wrap surrounds the entrance of the baggage carousel, cleverly promoting the storage capacity of the Ford Fusion.

Ford Conveyor Belt Ad - Budapest Airport

Ford Conveyor Belt Ad – Budapest Airport

4. Giant sushi, Toyama Airport

Japanese airports have featured 3D campaigns on the luggage conveyor belts for several years. In this example at Toyama, Alice in Wonderland meets Yo!Sushi.

Giant sushi Conveyor Belt Ads  - Toyama Airport

Giant sushi Conveyor Belt Ads – Toyama Airport

5. Trussardi

OK, we’re cheating… Italian fashion house Trussardi used a luggage carousel to showcase their collection. It would make a great campaign though.

Trussardi Conveyor Belt Ad

Trussardi Exhibit

For ideas for your  international OoH, or to send us your favourite campaigns, email sdh@wearevista.com

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