We can help with this on a macro level, by working with clients’ own data, and also identifying relevant research to help narrow down the choice of countries or cities. Attention to detail is also our thing, right down to selection of specific airport gates for some campaigns, for example those aimed at Chinese passengers. Negotiation is in our blood. For campaigns both large and small we work hard to achieve the best rate and relevant added value for our clients. We also provide logistics support. We’ll work with your creative agency to ensure they deliver ads in the right format and on time. We’ll make sure that your ads go up by the live date, and will check in during the course of the campaign to ensure all is as it should be, reporting back to you regularly. Sometimes at pre-planning stage it is hugely productive to get together with the client and creative agency for a brainstorming session. The very best campaigns are often created this way. This too is all part of the service.