Our 5 Favourite Baggage Reclaim Campaigns
Advertisers often shun opportunities in baggage reclaim, arguing that it’s too dull and/or the audience is not in a receptive frame of mind. We disagree! This environment offers a captive audience – campaigns infused with wit and style will live on in passengers’ minds. They also have a tendency to go viral.
1. Visa, Wellington Airport
Visa wanted to draw attention to a Pompeii exhibition it was sponsoring at the Te Papa museum in Wellington. This conveyor belt wrap is sizzling!
2. Beau Rivage Resort, Gulfport-Biloxi Airport
Another example using adhesive vinyl cut to exactly fit the carousel belt panels, this time at an airport in Mississippi. Very cool.
3. Ford, Budapest Airport
A different approach. This wall wrap surrounds the entrance of the baggage carousel, cleverly promoting the storage capacity of the Ford Fusion.
4. Giant sushi, Toyama Airport
Japanese airports have featured 3D campaigns on the luggage conveyor belts for several years. In this example at Toyama, Alice in Wonderland meets Yo!Sushi.
OK, we’re cheating… Italian fashion house Trussardi used a luggage carousel to showcase their collection. It would make a great campaign though.
For ideas for your international OoH, or to send us your favourite campaigns, email firstname.lastname@example.org